Here is a description of their company from their website:
Blue Apron is a new concept in grocery delivery, built around incredible cooking experiences. We offer a once-a-week subscription service where we deliver all the fresh ingredients you need to make 3 meals, in exactly the right proportions. We’ve designed our service to teach you fun new recipes, save prep time and also reduce unnecessary waste. By letting us shop for you, we can bring you fresher and higher-quality food than you can get on your own in the supermarket, and for better prices!
Here’s how our subscription service works:
- Select the type of plan you want and the number of people
- Delivery is free, and we deliver the same day each week
- There’s no commitment: you can cancel anytime before the weekly cutoff
- Stick with us long enough and you’ll get additional free goodies in the mail!
My first impression upon receiving my Blue Apron box in the mail was that it was really heavy!
I appreciated how everything was clearly labeled so that I could easily identify which ingredients went with which recipe.
Each set of ingredients came with a large colorful recipe card that included step-by-step pictures, calorie counts, and a detailed description of the recipe. One item of information that I wished the recipe had included was an estimate of how long the meal would take to cook.
So how did the food taste?
Tilapia Veracruzana with Yellow Rice
Roasted Chicken with Jalapeno-Herb Salsa, Mixed Citrus and Cracked Wheat Berries
3-Chile Beef Chili with Red Kidney Beans and Pepper Jack Cheese
Overall, I had a lot of fun trying out this company! I think it would be great for someone who has a difficult time menu-planning and grocery shopping because it basically eliminates those steps for you. I also think this service could be fun to try for a date night at home. It would save you the hassle of waiting at a restaurant but still provide you with a high-quality meal. One feature I would love for Blue Apron to add is a dessert option! I think it would be very fun to bake a restaurant-worthy dessert at home.
Would you like to try Blue Apron for yourself? First time customers can use the following code to receive 30% off their order! https://www.blueapron.com/nullybabyblog042014
Let me know if you try it! And invite me over for dinner.